One very important component of content marketing is the idea of content silos. As you begin to write and publish content on your website, it’s important to have a clear idea of what topics you’ll be writing about. Ideally, there will be a list of topics that are the most relevant to your clinic, so most of your content will always center around those topics. 

The topics you write about should be organized in their silos. Websites that structure their content in these silos can provide more value to their prospects, all while building authority in the eyes of search engines. Most websites allow you to tag and categorize topics, so you should communicate with your web development team that these tag and category pages can be accessible to users. By establishing clear and relevant content silos, you can begin to focus on building out your content base and generating more upper-funnel awareness for your clinic.