Home Marketing

Marketing

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May 3, 2020

22

Course Content

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Marketing overview 3 Topics

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Marketing overview

Marketing your program

General marketing questions

Marketing strategy 7 Topics

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Strategy overview

Educational content

Social media engagement

Email marketing

Marketing considerations 2 Topics

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Rural considerations overview

Rural marketing

Market research 5 Topics

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Market research overview

Appropriate messaging

Accurate reporting

Improved results

Understanding your customer

Social media 8 Topics

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Social media overview

Why social media?

Identify your audience

Identify the platforms

Stay consistent

Promote your services

Digital networks 6 Topics

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Content marketing 4 Topics

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Content marketing overview

Educational content

Content planning

Email marketing 2 Topics

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Email marketing overview

Email campaigns

Online video 7 Topics

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Video marketing benefits

Video marketing challenges

Video marketing strategy

Video messaging

Video production

Video optimization

Pay per click 6 Topics

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Pay-per-click overview

Keyword selection

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Performance SEO

Public relations 4 Topics

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Public relations overview

Influencer marketing 4 Topics

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What is influencer marketing?

How to use influencer marketing

Where do you find influencers?

Measure influencer results

Online reviews 3 Topics

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Online reviews overview

Replying to online reviews

Showcase reviews

References (Marketing)

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