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Public relations overview

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Whether you have been practicing healthcare public relations for years or want to pick up some tips to expand your communications and marketing efforts, here are eight best practices in PR that are the foundation of any successful program in the health tech space. The end goal of a healthcare PR campaign is to get the company’s name in front of the public. Yet, rarely is the company and what it does newsworthy on their own. ix

The art—or science—of PR and healthcare PR is to find a story:  

  • based on facts, statistics, outcomes, and data 
  • that relates to something larger—news, healthcare industry—or an audience-specific challenge 
  • that shows how the company’s unique value proposition impacts the healthcare market or industry