Like most of the tools in the digital toolbox, email is low cost and user-friendly. With email, you can reach a wide audience easily through one of the many intuitive email tools designed for mass outreach. Email is the best vehicle to tell your patients about the great content available to them through your owned assets, like your website and your blog. Through email, you can open the lines of communication with your patient population, designing campaigns that communicate how your telehealth service can give them greater access to care.
Email campaigns are most effective if you build out a great contact list, which you will do as you encourage patients to enroll in telehealth and learn more about the service. Email lets you talk to patients about telehealth, even if they haven’t yet had a visit. Another way to effectively leverage email marketing is to include a strong call-to-action with every message. For example, if you have a blog post on the convenience of telehealth, your CTA could say “Learn how telehealth can help you get back the time lost in the waiting room” and link patients over to an enrollment page with information about the clinical services you offer through telehealth.