Blogs are an all-around win. Not only are they low cost, but they’re also easy to set up, easy to use, and are a great way to show your patients how telehealth will help them. Blogs help you increase the amount of content you have online–in fact, feel free to repurpose existing content on your blog so more patients see it. To create a high-value blog, post about issues your patient population cares about, whether that’s access to care, chronic disease management, specialty services, or something else.
Blogging is a great way to educate your patients about telehealth and the ways it benefits them, and then you can link blog readers back to the website to access the telehealth service. Because the purpose of a blog is to engage patients on the issues that are important to them, follow the 80/20 rule. At least 80% of the content must speak directly to patient interests in a non-promotional way. Don’t make a blog an advertisement for your telehealth service—instead, write a post about how telehealth saves patients time and money while effectively treating their health conditions. One final note on blogging—to build an audience you have to commit to a regular posting schedule. Start with one post a month and increase the frequency as resources permit.