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When people talk about search engine optimization, aka SEO, they’re typically referring to the strategic placement of keywords to guide people to your website. For a digital marketing campaign to promote telehealth, well-optimized content (from your blog, webpages, etc.) will ensure your patients find your telehealth service when searching the web for care solutions. 

Seeing the need for 24/7 acute care solutions, many health systems launch telehealth for urgent care first, so a good SEO strategy would bring up your telehealth service when a patient searches for urgent care after hours. But SEO today goes far beyond keywords. SEO is really about building credibility with Google. You can start by reviewing Google’s best practices for building healthy website architecture, along with creating high-quality and regularly updated content that your patients read and share.