As anyone familiar with the production of videos already understands, the “magic” of great videos happens during the editing process. Editing is particularly impactful to live-action as well as stop-action videos, but it also applies to animated and infographic videos.
Video production is a dynamic process and is equal parts technology and art. Great video editors are both technicians and artists. Technical video capabilities are almost a commodity. It’s the eye and the artistic communications sensibility of the video editor (often working in collaboration with a producer or director) that determines not only how the video looks but also the emotional connection and influence of viewer reaction and behavior.