Putting up relevant content may seem like the hard part, but that’s just the beginning. You want to get a reaction from your target audience. The best way to do this is by asking an open-ended question at the end of your posts. When people leave comments, thank them before giving a detailed response. This helps create trust and keeps customers coming back. Sometimes, spammers will leave comments on your page. Make sure to take the time to weed them out and keep only the comments related to the subject at hand.