So, why are social media and telehealth the perfect pair? Check out these three reasons for investing in social media marketing.
1. SOCIAL MEDIA FOR TELEHEALTH INCREASES BRAND AWARENESS
Social media for telemedicine enables you to earn more brand awareness for your practice. When leads follow you on social media, they get more insight into your practice and your services. It helps them get familiar with your brand and understand what your practice does. Additionally, with social media advertising, you can introduce your brand to leads that haven’t discovered it yet. When you opt for social media advertising, you can get your telehealth company in front of new users with detailed targeting options. Even if a user doesn’t need your services currently, the brand awareness that your ads build means that they’ll remember you when they do need your services. An increase in brand exposure leads to an increase in conversions overall.
2. SOCIAL MEDIA FOR TELEHEALTH HUMANIZES YOUR BRAND
As a healthcare provider, you’re going to have patients that are afraid of or have anxiety about virtually meeting with a physician. It can be challenging to resolve these feelings, but with social media for telehealth, you can help humanize your brand and make people feel more comfortable. Social media enables you to have a one-on-one connection with clients. You can share helpful information, provide insight about your practice, and more. It also allows you to answer any questions about your practice or services in the direct message feature that many social platforms offer.
3. SOCIAL MEDIA FOR TELEHEALTH HELPS YOU REACH MORE QUALIFIED CLIENTS
When you build a presence on social media, you reach more people looking for telehealth services. Social media ads enable you to put your practice in front of leads who actively seek out a telehealth provider. The precise targeting with these ads allows you to focus on obtaining leads that want your services, rather than weeding through a pool of people to figure out who’s interested in your practice. Additionally, the ability to connect and share valuable content directly to your audience enables you to turn leads into patients for your facility.