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Getting high-level executives to make decisions on private practices, hospitals, or health systems is no simple job, to put it frankly. These high-powered directors, supervisors, and managers have enough on their plate as it is. This makes marketing a Telemedicine business particularly difficult. Along with their frustrating work duties, leads are flooded with emails, advertisements, and phone calls interrupting their day. It’s more important to help your leads when they have the moment as opposed to sending out arbitrary messages to them. This article provides some of the best marketing strategies for telemedicine to help you engage new customers. 

A new kind of marketing strategy called Inbound Marketing utilizes a specific methodology, not a collection of quick gimmicks, to help prospects through the buyer’s journey. Target them when they don’t realize they have a problem (awareness), they first try to find solutions (awareness), and finally, they’re ready to decide on a solution (decision)ii.