Consumers are all over social media—Facebook, Twitter, Instagram, and LinkedIn to name a few. They are talking about everything, including feedback on specific products or businesses. With this in mind, online reviews provide great opportunities for user-generated content (UGC) that can be shared on your brand’s pages to show your company in a positive light. Quotes can be posted on Twitter or Facebook or formatted visually for Instagram. Also, as one Hubspot article points out, “Social proof is a powerful marketing tactic—it means that if customers see other people like them sharing reviews, they’re more likely to do the same by following the crowd.”
Rather than cringe at the thought of online reviews, as marketers, embrace them—and leverage them! Undoubtedly, they have a lot of power to influence consumer decisions, and overall, they have an impact on important factors such as your brand’s SEO and overall reputation. By taking a proactive, positive approach, online reviews can have a positive impact on your telehealthcare organization.