Search engine optimization is one of the best ways you can acquire new patients without having to advertise. If you’re not familiar with SEO, it’s simply a strategy that helps your website show up more on search engines like Google, Bing, and Yahoo. Search engines work by receiving a series of keywords a user types in, and then displaying several pages of search results that are relevant to the search query. For example, if you were to type in “online weight loss consultations,” you would expect to receive search results that point you to relevant resources, such as weight loss clinic websites that offer telemedicine services, directories for online weight loss clinics, or patient reviews for weight loss clinics that are 100% remote.
If your clinic’s website isn’t optimized for search engine discoverability, then you may have difficulty acquiring new patients. Millions of people use search engines every day to find the answers they need, so making sure your website ranks well for the keywords relevant to your clinic is essential. viii