Email campaigns are most effective when you have a contact list (think of your patients). This list is one that you can push your telehealth services within your existing newsletters that you send out or a new list that you encourage patients to enroll in. We suggest using a email management service that enables patients to enroll or unsubscribe on their own.
When sending emails, it’s good to have a theme as well as a call to action with every newsletter. The call to action could be a recent blog post about the benefits of telemedicine that you point patients to along with a short paragraph about what the post is about. On your blog site, depending upon what solution you use, you can also include a self scheduling system for your patients to book their next visit.