Telehealth marketing lets people know that you now offer telehealth consultations. This is a new way of doing things for most patients (and most healthcare professionals!) but people are ready to try this new way of healthcare delivery—if they know you offer it.
By actively marketing telemedicine, you are reaching a market favorable to the idea of the virtual visit. You’re protecting your staff and your patients from unnecessary proximity and protecting your practice’s long-term viability. How? By retaining existing patients and gaining new ones who’d prefer to use eHealth just now.