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Marketing your program

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Many Telehealth networks were built on a premise that came from an old movie: “If you build it, they will come.” Telehealth providers soon found that simply building a network wasn’t enough. Success required that networks not only be built, but that they be used as part of routine patient care, and that prospective patients know that the network existed so that they could request for specialty care to be delivered from distant sites.  

As with any project, Telehealth must not only be made available, it must be marketed. This lesson examines some ideas regarding marketing your Telehealth network. It is important that the Telehealth marketing plan be included as part of your institution’s overall marketing plan, but there may be some thoughts that are more specific to Telehealth, and this lesson will consider those specifics. i