So now you have a (hopefully great) video. How are you going to use it? How are you going to distribute and share the video? From an online search optimization perspective, the knowledge and skill that go into optimizing your videos will directly affect how many people are exposed to (and potentially influenced by) your video. Optimization techniques for your videos will be different for videos featured on your website compared to the optimization of videos for YouTube, for Google search, and other video platforms.