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Accurate reporting

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Market research has become a trend in the business world to prove their credibility in providing accurate data and reports, especially to prove their products and services’ effectiveness. There are two main reasons why market research is an important tool in the healthcare industry. The first reason is as stated above, which is to serve as an analysis of the data available in the marketplace, and the second one is to collect feedback, opinions, and testimonies from the patients to make the accurate reports, may it be for a particular product or health company.