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Identify the platforms

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Once you establish your target audience, you can figure out which social media platforms will work best for your telemedicine practice. You can choose from platforms like: 

  • Facebook 
  • Instagram 
  • Twitter 
  • LinkedIn 
  • Pinterest 

You’ll want to focus on platforms where your audience is likely to engage. If you’re targeting multiple types of people, you may need to use various platforms to reach people in your audience. You can research the platforms to see which demographics frequent each platform. It may require testing out some platforms to see how they work with engaging your audience, and when in doubt, it never hurts to post content on every platform.