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Content planning

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Planning out when you’ll be publishing content on your website is essential for content marketing to work. If your clinic is small, it probably makes sense to start publishing content just a few times a month. If your clinic is fairly large, you should plan to publish content once or twice a week. There are a lot of tools you can find online to help you create a content calendar. Once you find one that works best for your team, the planning process should be easy.