Saving the best for last, the final component of an integrated digital marketing campaign is social media. Why is social media so great? It’s free and it’s fun. Healthcare is a serious business—hospitals face a big challenge in overcoming the perception of clinical coldness that patients associate with care. That’s all the more reason to get creative with social media, engaging your patient population and reminding them that the healthcare “machine” is powered by humans.

There’s a lot of opportunities to get creative with telehealth promotion—For Valentine’s Day, our in-house direct-to-consumer marketing team created eCards for consumers who use our Amwell app to share with friends and family. Not only are they creative and fun, but they also promote the telehealth app. A final note on social media—like blogging, to gain followers and get “likes” and shares, you need to commit to posting regularly on topics of interest to your followers. Social media is a way to build relationships with your patients, and like any other relationship, one nurtured through social needs regular attention.