Email marketing is one of the most reliable strategies for nurturing B2B customer leads. HubSpot shows that 86% of people prefer to use email to communicate for business. Sending out strategic Lead Nurturing Emails will keep people interested and keep your brand at the forefront of their minds. Update them on the latest news happening in healthcare or provide educational content from your blog. Nurturing your leads helps them along in the buyer’s journey and is easy to do. Simply send out a weekly or even monthly newsletter to keep them engaged.