Once you have your bid amount, you’ll create your ad copy. When you create this ad copy, you want to ensure that it’s relevant to the search intent of your keywords. So, if you’re running a PPC ad for the keyword “psychology telehealth services,” you want to ensure that your ad copy focuses solely on your psychology services. 

The next thing to focus on is your landing page. Your landing page is where you provide the breadth of your information. You want to ensure that your landing pages contain relevant information for your ads. So in the case of the landing page for “psychology telehealth services,” your landing page would only provide information about psychology services. The page shouldn’t detail all the services you offer but remain focused on the service mentioned.