People tend to enjoy visual stimulation, so you can offer a webinar or Google Hangout so prospects can interact in real-time. Live-feed techniques allow you to personalize the interaction and make a genuine connection with your leads. Interesting graphics, videos, or slides make it easy to share your content with clients. At the end of the session, offer a Q&A discussion to directly answer their most pressing questions and concerns. Creating a two-way dialogue can be more powerful than other types of content that are typically one-sided.