Your strategy, topic, audience, and budget should also influence your approach to production. Even for live-action video, you can choose to use a more informal, even ad hoc video style for some audiences and topics, or you may need more sophisticated and “professional” production values for other audiences and topics. 

Of course, different video styles (including animation, infographics, and stop action, among others) will dictate your approach to video production. Irrespective of production considerations, you should always use professional, experienced video production services and personnel (whether you have these resources and capabilities within your healthcare organization or you need to engage external video production services).