Successful telehealth implementation often involves making patients aware of telehealth options and encouraging uptake of services. Rural programs will need to market new telehealth programs to community members to promote participation. For example, the Virtual Infusion Project created posters for local providers’ offices reminding patients to ask about the possibility of receiving infusion services close to home. The Alaska Veterans Telehealth and Biofeedback Services program used local newspapers, radio stations, sponsored Facebook posts, and word-of-mouth referrals to reach its target audience. Having a self-referral option is also important in rural areas to ensure confidentiality. ⁱⁱⁱ