Before you post any content, you must establish your target audience. You must know whom you’re trying to reach so you can create a social strategy that engages and delights your specific audience. So, how do you establish your target audience? Generally, you’ll look at your typical patient to determine who’s most likely to use your telehealth services. You’ll want to define characteristics like: 

• Age 
• Gender 
• Location 
• Occupation 
• Socioeconomic status 
• And more 

It’s important to know that you may have different types of patients that use your practice. You can create individual marketing personas and target these personas based on their unique interests. By establishing this information, you’ll know whom you’re trying to reach with your social media marketing campaign. It will help you create social content that appeals to your audience.