A website is the anchor of a digital marketing campaign. It’s the best way to share information about your telehealth service with your patients—the consumers you built the service to help. There is a range of options, from building a single, well-constructed telehealth page on an existing health system website to creating a standalone microsite dedicated solely to the service. Either way, leveraging a health system’s website is low cost (compared to paid advertising), and it gives you control over content and messaging because you own it.

Beyond dedicated pages or websites, you can also strategically place messaging about your telehealth service on key pages of the website. Your analytics program (e.g., Google Analytics) will help you identify the high-traffic “go-to” pages patients visit—not necessarily the home page, but perhaps an urgent care page, “find a doctor” page, or specialty page—and you can place information about telehealth there, increasing the service’s visibility to your patient population.^vi