Once you select your keywords, you’ll want to determine how much you want to spend on your PPC campaign. Since PPC has no budget requirements, you have the flexibility to decide how much you want to spend on PPC campaigns. So, how much should you invest? 

The average small to mid-sized business (SMB) spends between $9,000 – $10,000 per month on PPC. This average amount gives you a good idea of where to start with your budgeting. You can also look at the average cost of platforms like  Google Ads and Facebook to determine your ad budget. Once you determine how much you want to spend, you can set your bid amount.