Setting up cash payments for your clinic can be a challenge ^xviii. Not only do you have to ensure that you have the legal freedom to provide cash-based services (because you might not), but you also have to price and market them in a way that ensures patients will not only pay for those services out of pocket but also receive value commensurate to the cost. 

Whether you’re exploring ways to keep your patients safe amid the current pandemic—or you’re simply looking to add a new revenue source—this might be the ideal time to hunker down and decide whether introducing self-pay services (in this case, telehealth) is the right move for your clinic.