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After you’ve pinpointed the telehealth services you’re going to offer, you must set your fee schedule. As long as you’re not restricted by any of your payer contracts, you can technically set any price that the market will support (i.e., if your patients will pay for a $200 service, then have at it!). Realistically, though, you’ll want to keep your prices reasonable. Just be sure to account for all of your expenses to ensure you’re getting paid fairly for your work.  

Once you have all your cash-pay ducks in a row, you can launch your telehealth program the same way an in-network provider would. Start by selecting a telehealth platform, making any necessary physical adjustments to your office (i.e., setting up a designated telehealth appointment area), and creating your telehealth processes (e.g., protocols for collecting payment, ensuring safety, and fostering a high-quality patient experience). Then, practice, practice, practice! Try running test appointments with other therapists—or even family members.  

Finally, it’s time to market these services directly to your patients. Educate current and prospective patients about the benefits of telehealth—specifically, the benefits of working outside of insurance constraints—and make an effort to get the word out to: 

  • your patients (through email, phone calls, and your front office)
  • your referral sources (through email, phone calls, or mailers)
  • the general public (through social media, your website, and your Google My Business listing)  

In some cases, it may be easier to accept payment through a form. You can do this by embedding a payment gateway directly into a form. JotForm can provide payment processing through a lot of different providers, including PayPal, Stripe, and Square. JotForm is fully PCI DSS compliant to keep your patients’ data safe. The biggest advantage of using a form to collect payment is that you can send it to the patient to fill out before their appointment. JotForm has many payment form templates you can choose from and customize to fit your needs. 

Patients simply enter their personal information, including their payment information, into the form, and the payment is processed for you. This allows you to focus on the patient’s concerns during the telemedicine visit, instead of payments. If you’re looking for a more efficient, secure way to accept payment for telemedicine visits, it’s worth it to investigate your options, particularly if you serve a lot of private pay patients. As the demand for telehealth services continues to rise, having a process in place to bill patients for co-pays and services will make it easier to scale up or continue to provide these services, even after the coronavirus pandemic ends.