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mHealth demand

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With the surging demand for mHealth wearable devices, an increasing number of app development and IT firms are showing interest in it. Several insurance companies are also re-modeling their policies owing to the advancement in technology and increased life expectancy because of it. Wearable devices are foreseen to reduce hospital visits and provide instant care on a primary level. This, in turn, would reduce the overall healthcare expenses of the people. It won’t be wrong to say that the results of wearable would improve with the new innovations that would provide more accurate metrics in an even shorter time span. And this possibility keeps the scope of opportunities open for mobile app development firms, IT companies, and insurance providers. The following examples highlight this new trend in the components of mHealth. Examples are drawn from four different mHealth app categories. 

Health and wellness monitoring: Health and Wellness Monitoring is currently the biggest mHealth app market. Applications that monitor health and wellness combine not only fitness-related equipment to track and record pulse, calories, running speed, heart rate, etc., but also combine sensor-devices related to skin treatment, weight control, fetus observation, and eye testing. Target groups for these products are fitness and health-conscious users aged mainly between 35 and 45 years.  

Chronic condition monitoring: Still a small market but with probably the highest potential. These sensor devices seek to monitor health conditions like heart disease, hypertension, diabetes, asthma, and obesity. The business model behind these sensor-based apps is to generate revenue from the sale of the sensor-device, whereas the application itself is for free. Target groups for chronic condition monitoring apps are health and wellness providers, medical personnel, and users affected by chronic conditions within an age range between 30 and 50 years. 

Diagnosis tools: Diagnosis tool applications include dermatological evaluation, optometric tests, ultrasound checks, and pneumonia and blood oxygen measurements. Most of these products are still under trial and are mainly targeted at professionals, who increasingly demand more portable and easy-to-use devices as well as faster and more direct means of communication to share information with patients and peers immediately. Handyscope is a good example of a medical application, which integrates a dermoscopy with an iPhone, resulting in a fancy and sophisticated mobile medical instrument.  

Educational tools: Among educational and motivational tools, sleep monitor products and portable microscopes represent a growing market. These applications monitor habit patterns to improve practice and avoid negative tendencies or functions as useful didactic instruments for science education. MyZeo, for example, is an application for iOS connecting to sleep monitoring equipment, which transmits data to an iPhone and gives recommendations on how to correct disorders.