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mHealth engagement

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  • Physicians are 250% more likely to own a tablet than other consumers 
  • 40% of physicians say tablet usage helps decrease the time spent on administrative tasks 
  • 88% of these doctors said they wanted their patients to monitor vital statistics at home 
  • Approximately half of the patients said they’d be comfortable participating in video consultations with their physicians

Supporting these findings, an additional report states that consumers are expecting mHealth to significantly change their own healthcare experiences regarding how they’ll obtain information about health issues. This will impact how consumers manage overall health and communicate with their physicians. About half of those surveyed felt that mhealth could improve quality, convenience, and reduce healthcare costs. Globally, the number of smartphone users is expanding exponentially, and a Berg Insight survey predicts that the number of people using a health monitoring device with integrated cellular connectivity will reach 7.10 million by the end of 2017. 

The GCC (the Gulf Cooperation Council) has the highest smartphone penetration rates among high-use countries, as well as the highest daily app use; mHealth will soar in this region. The combined market of mobile health apps, mobile solutions via connected devices (such as cardiac monitoring and diabetes management devices), health and wellness apps (focusing on exercise, weight loss, women’s health, sleep, and meditation), and medical reference apps is expected to grow to $20.7 billion by 2018. 

PriceWaterhouseCoopers estimates that the mHealth market will expand to $23 billion by 2017 with service categories by revenue broken down as: 

  • Monitoring services and applications (which include remote patient monitoring, chronic disease management, post-acute care management services, and independent aging services) will comprise 65% of the market with $15 billion. 
  • Diagnostic services will comprise 15% of the market with $3.4 billion. 
  • Treatment will comprise 10% of the market with $2.3 billion. 
  • Healthcare practitioner support will comprise 5% of the market with $1.1 billion. 
  • Wellness will comprise 3% of the market ($0.7 billion) and prevention will comprise 1% of the market ($0.2 billion), followed by others such as administration, healthcare surveillance support, and emergency response. 

mHealth promises to revolutionize consumer engagement, provider excellence, and the effectiveness of healthcare delivery across the globe.