It’s always a good idea to have something tangible to give to patients about your telehealth program. Whether that’s a professionally designed brochure or a simple one-sheet print-out with basic information, it can be used to start a conversation about virtual care, serve as the patient’s “reference guide” as they’re doing their first telehealth appointment, or as a simple reminder that virtual care is now an option.
Whenever you talk about telehealth with your patients, try to avoid medical jargon or any terms you think they may not understand. Depending on your patient population, this may even mean avoiding the terms “telehealth” and “telemedicine.” Instead, you may want to use “online appointments,” “virtual care,” or “video chat your doctor,” for example.
You may also want to show a rough draft of any materials or descriptions to someone outside the medical field to get their impressions. Were there any terms that confused them? If they were a patient, would they be able to understand what kind of new service you’re offering, why it’s great, and how to do it?