Telehealth has huge potential to improve lives, alleviate personnel-related pressures, and extend medical services to underserved or unserved areas. It is a tool that offers benefits for customers (patients) and healthcare professionals and organizations. It is an effective way to enhance the patient experience and gain buy-in through better clinician input. To make your telehealth business money, you should integrate it into a larger ecosystem using an implementation plan that will guide you through the whole process, from the strategic plan to delivering value to the customer:
- Build a long term financial plan and define the measurements to control the achieving of the planned goals.
- Create a work environment that is effective and convenient.
- The technology you use must be functional, but simple to use.
- Build your telemedicine services into standard care processes so they can be easily accepted by your employees and customers.
- Ensure effective training so your personnel can be fluent in providing services.
- Training should consist of several blocks or layers to make it more comprehensive and effective.
Those layers should include training on:
- Communication technology you use for service provisioning, including mobile apps
- Clinical technology
- Diagnostic device user training (both for sending and receiving data)
- Workflow and protocols of care and procedures for use of devices
- Documentation management
- Troubleshooting and access to product and technical support
Your project plan must contain manageable milestones based on reasonable expectations, and you should take a balanced approach to the implementation of it. Don’t try to implement every possible service or feature of the telehealth app from the beginning. Start with 10 or 20% of the anticipated volume and get everything working well and manageable. You can resolve the problems, test the protocols, make the necessary improvements, and launch the necessary capabilities before your service or app is implemented on a large-scale.
Don’t forget about marketing. Effective marketing is very important. Start and finish the implementation of your program with it. Good marketing helps you understand the needs and wants of your potential customers, create a message that is appealing to your target customers, and get feedback from your patients and staff. All these will give you valuable insight into how your telehealth program is working and how you can make it better.