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Open dialogue

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When you introduce your telehealth program, always encourage a dialogue with your patients. This can mean starting a conversation about it in-office, maybe at the end of their appointment as you hand them a brochure about it. You could have staff wear buttons that say “ask me about scheduling virtual appointments,” or include a sign at the front desk that says the same. On any brochures, mailings, or emails that you send out, include a line that says “Have questions about how online care works? Call this number.” 

All of these tactics actively encourage patients to ask questions about the program so that they can air any concerns or hesitations and quickly get those addressed. When they have the opportunity to talk about new telehealth options, especially with their trusted doctor, they’re more likely to feel comfortable trying them.